The second line always sends people to ULTA. The wording is different on every roll on purpose, so no two pages read the same — copy yours exactly as it comes out and keep it. It goes in the bio and nowhere else. Not in the caption, not in the comments.
Copy one of these into your caption. Don't write your own.
Hit the button for a caption ↓
Warm Up Your Page
A new account has no history, so the app can't tell yet if you're a real person. Until it decides, it caps how far your posts go. Three days of normal use is all it takes. Rush it and you get stuck at 200 views with no way back.
Set these up first
Use the profile picture from Account Setup. Nothing else.
Fill in the whole bio. Keep the username in the beauty lane.
Add a real email and turn on two-factor.
Leave the ULTA line out of your bio for now. Add it after your warm-up post clears.
Post from the phone app only for your first 10 posts. No desktop, no schedulers.
What gets your page flagged
Posting the day you make the account
Wait until Day 3
Following a lot of people at once
A few at a time, spread out
Stacking posts back to back
Let one get traction first
Only ever watching beauty content
Watch other stuff too. Real people wander.
Following everyone back
Follow back some, not all
Emoji-only comments
Comment with actual words
Day 1 · just watch
Scroll your For You page for about 30 minutes.
Let videos finish instead of swiping straight past.
Like 15 to 20 beauty clips across the day, not all at once.
Leave 5 to 7 real comments. Words, not emojis.
Follow 8 to 10 beauty accounts.
Save a couple of videos. Saving reads as real interest.
Watch 10+ beauty videos all the way to the end. Finishing counts for a lot.
Interact with a few non-beauty videos so it stays human.
Still no posting.
Day 3 · one test post
Post plain beauty content. No PMD. No brand at all.
Use a sound that's trending this week.
Your own footage or photos. Nothing reposted.
Post from the phone app.
Leave it alone for 24 hours.
Did your page pass? Check at 24 hours
Around 1,000+ views
Healthy. Add the ULTA line to your bio and start posting campaign videos.
Stuck under 200 views
Flagged. Retire it and start a fresh account.
After you pass, keep the page active
5 to 10 minutes a day of real scrolling, liking and commenting.
Stay on the phone app for your first 10 posts.
If your views suddenly drop, engage more before you post again.
Checklist — tick all 5 before you post
New account made
Set up exactly as shown in Account Setup
Full 3-day warm-up done
Test post cleared about 1,000 views
ULTA line added to the bio
The Rules
Break any of these and the video does not get paid.
✅ Always do this
Write PMD in the hook. PMD and ULTA always in caps.
Use the hooks exactly how they come out of the Hook Machine.
Copy your caption from the Caption Bank.
Comment how you feel + the long product name. obsessed with the PMD Personal Microderm Classic
Keep the ULTA line from Account Setup in your bio.
Use the same product in both clips.
Leave the video up for 30 days.
Past 50,000 views, pin this comment: the skincare tool everyone's been asking about 🦝 @pmdbeauty
❌ Never do this
Don't write "the PMD". Just PMD.
Don't put the long product name in the hook. That goes in the caption.
Don't turn on subtitles or auto captions. The hook is the only text on screen.
Don't cut the ULTA shop clip off the front.
Don't mix products. Never a Mask clip with a Microderm clip.
Don't write your own caption.
Don't put a link anywhere except your bio.
Don't use other people's videos.
Don't make it look like an ad.
🚫 What you can and can't say
it cleared my acne
it got rid of my wrinkles
it fixed my scars
it treats rosacea
anything a doctor would say
made up numbers, studies or "doctors say"
my skin feels smoother
look how much dead skin came off
my makeup sits better now
my skin looks glowy
How your skin looks and feels is fine. Saying it fixes, treats or cures anything is never fine. Not sure? Don't say it.
Every video has to hit these
Where to post
TikTok first. Instagram and Facebook count too.
Who watches it
45% of your views from the US, UK, Canada or Australia.
Likes
About 10 likes per 1,000 views.
Views before it counts
1,500
Stays up
30 days
Language
English
Getting Paid
TikTok · Instagram · Facebook
$1.00
per 1,000 views
$500
max per video
1,500
views to qualify
$3,500
total campaign
⚠IF THE BOT DETECTION INDICATOR IS MORE THAN 50%, THE CLIP IS AUTOMATICALLY DENIED. IF YOU BELIEVE THAT IS A FALSE READING, YOU WILL HAVE TO SUBMIT VIDEO PROOF THAT IT IS NOT THE CASE.
What you need before you submit
It has to hit 1,500 views first.
Send a screen recording of your analytics. Not a screenshot. Steps below.
Your ULTA line from Account Setup has to be live in your bio.
Your first comment has to be up — adjective + the full product name.
The hook has to follow the PMD naming rule. A product name on screen voids it.
📹 How to record your analytics proof
Screenshots are not accepted. Record your screen and do it in this exact order, all in one take.
Start the screen recording before you do anything else.
Open the App Store (or Play Store).
Search for TikTok or Instagram, whichever the video is on.
Open the app straight from the store page. Do not open it from your home screen.
Go to your video, then open its analytics.
Show the Traffic source tab.
Show the Viewers tab.
Show the Engagement tab.
Stop recording. Send the video.
One take, no cuts, no edits. If you stop the recording partway through and start again, it does not count. Opening the app from the store is what proves the account is really yours.
Why videos get thrown out
Product name in the hook
Hook says PMD. Product goes in the caption.
"the PMD" on its own
Only "the PMD shelf / aisle / display" works.
ULTA shelf intro cut off
Always open on the shelf.
Two different products in one video
Same product in both clips.
Subtitles or auto captions on the video
Turn them off. The hook is the only text.
No first comment, or no product name in it
How you feel + the full product name, every video.
Link or URL in the caption or comments
Bio only. The ULTA line, nothing else.
Sending people to a website instead of ULTA
Everything points at ULTA. That's the campaign.
Under 45% US, UK, CA or AU
Check your analytics before you send it.
Bot detection over 50%
Denied automatically. Only video proof can overturn it.
A screenshot instead of a screen recording
Record your screen. Follow the 9 steps exactly.
Recording stops and starts partway through
One take, no cuts.
Any medical claim
Texture, glow, smooth skin only.
Taken down before 30 days
Leave it up.
Rates can change while the campaign runs. Any change shows up here first.